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Repurposing of content

  • Re purposing and diversification  is a big part of the media landscape in the 21st century. For my blog i have re-purposed several content to adapt to my pieces which consist of the following ;
  1. Two written news stories which i submitted for journalism subjects at my university. These are the feature story on Melbourne archaeology and the tales from the trenches of Gallipoli. I added photos sourced from Google to these and changed some basic wording along with adding external links. This was done to appeal to my audience.
  2. Sections of my old lecture notes from middle eastern archaeology, a unit i undertook in my undergraduate degree in 2003  were re-purposed. My post on an overview of what middle eastern archaeology is basically comes from these notes.
  3. The various YouTube videos i have inserted into some of my posts have been  repurposed  into my blog and linked of course to my arguments. These videos have undergone several stages of repurposing as often they have been screened on a television network than adopted to YouTube and then adopted to my blog. I don’t own the content though so its been remixed.
  4. Sections of my diary of the Merri Creek bunker dig 2007-2009 were repurposed as i selected relevant passages from it to  write up my post on the bunker. In addition the photos i took of the dig which originally were  in an archaeological piece i wrote were added to my  blog.
  5. The numerous photos in my posts  i have taken from Google are all repurposed as well as remixed from other sites and applied to my blog. One example is my use of Tintin pictures which i have taken from several websites. These pictures  originally came from the illustrations  of Herge the creator of Tintin and then they have been repurposed over the years into many different mediums on the internet as well into different  mediums in print format. What we seen then is repurposing and remixing on a huge global scale.
  6. My posts  on Nazi bunkers discovered off the Danish Coast in 2008 as well Pyramids found in Egypt  were repurposed as well as remixed from  online news articles i found. I extracted some of the information and photos featured to write up my piece.
  7.  I took a quote from UNSECO chief of staff found on the unsei website and inserted it into my post on Syria’s ancient past in ruins. This quote was origianlly used in a press release then used on unis webpage and then adopted for my post.
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Archaeology and the Media

Indiana Jones in Raiders of the Lost Ark taken from archaeologists in the media blogspot

Ive always found the media’ s representation of archaeologists quite amusing and appealing. At 15 years of age when i decided i wanted, to be an archaeologist and told my family and friends, Indiana Jones came up in conversation. I still remember my brother Luke’s expression when i told him. He asked,  do you want to be Indiana Jones’? Yes, the female version i replied. What archaeologist doesn’t secretly dream of being Indiana Jones ?  I mean that man has it easy in stumbling across relics like one would open a fridge and find milk.

Real life archaeologists have to work much harder than him in order to make discoveries. They spend far more time on research than in the outdoors like Indy. When they do get out it could take years to make a discovery.  This is not to say that archaeology is dull , far from it. It gives you adventure to last a lifetime. Through archaeology you venture into some many different cultures and beliefs. Its a vast jigsaw puzzle that you need to find the pieces to  put together. Sometimes you will never find the piece as its been lost with time. Gaps remain and its these gaps that make archaeology sexy and mysterious. The media plays heavily on this image as it portrays archaeology as sexy and mysterious. Most reporters writing a story on archaeology will make it sexy and mysterious to appeal to their readers.

Indiana Jones has influenced the way people perceive archaeology on a global scale. Most people upon hearing the word archaeology associate it  with Indiana Jones. He is part of pop culture and helps reporters write their story.  When archaeology makes news  i notice that reporters  glamorize the story with an overtone of an Indy mythology. Age reporter Stephen Cauchi’s story on a second world war bunker dig does this well.

There are some archaeologists very critical of their industry  portrayal  but in all i belive most  are happy given it gets  their work out there. I mean if you need to put on a bit of an Indy for the media and then receive funding for your work , go for it.  I think the accounting profession could do with an Indiana Jones figure  for their industry. It  would really help their image.

I believe that after Indiana Jones, the Time Team television series  has really revolutionized  the way people see archaeology. Many  people these days think of Time Team when archaeology is mentioned. In the UK, reporters have often interviewed members of Time Team helping to further spread its popularity. Melbourne based archaeologist Jim Wheeler said that the best thing for archaeology in Australia is to have a Time Team Australia. What a great idea but what a  pity that currently nothing  of the sort exists.

Image of Time Team Uk taken from Daily Mail

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